Christian

    That Ain't My Style

    Friday, December 5, 2008, 08:38 AM CST [Ranting]

    I know a good writer is supposed to take whatever assignment s/he can grab, build on that, use it as a challenge to grow from, &c.  I know a good writer can grab the ball and run with it and shouldn't be too proud to undertake a job.

    Gods know I haven't had any assignments lately.  I'm looking for work through various channels and am excited about some of the opportunities, but at the risk of sounding princessy, there is one job I will never accept.

    Marketing.  I see a lot of writing positions in the realm of marketing, and as much as I need the experience and would like the money, I can't bring myself to work in marketing.  I see it as a force of evil.  It uses increasingly manipulative messaging and semiotics to exploit an undereducated population while exploring how closely it can skirt technical legal offense.

    I see these jobs that start to sound okay, like a blogger wanted for a company-wide intranet blog, but then they mention planning e-mail and mobile phone campaigns.  I'm against spamming (however they want to call it) and I'm particularly defensive against marketing through text messaging.  Marketing sees no boundary, no inviolate personal realm, no inappropriate breach.  There is nowhere you can suggest that Marketing will say, "That's going too far."  All they want to do is sell you stuff that you don't need and, once you've bought it, sell you more of it.

    I don't want to use my powers for evil.  It would be a personal failure for me to design an unsuccessful Yo-J or Sunny D campaign, but it would be a larger moral failure for me to write a successful one.  I don't want a legacy in the form of unsolicited and invasive text messages on millions of cell phones, and I don't want all the anger generated from that directed at me.

    At the same time... I need a job.

    0 (0 Ratings)

    Applause. Applause. I feel the same way. It's getting more and more difficult to find any kind of work that isn't morally repulsive to me. I won't work in insurance, health care, banking, oil, or take a government job where my wages are paid with money taken from people against their will. The levels of waste and corruption in past government jobs in education I've had were truly terrible to behold. I'd rather mow lawns or work on an assembly line, but the assembly lines have all been moved to countries where they can pay workers ten cents an hour. Good for you, though. If more people refused to sell out their principles, our system wouldn't be as corrupt, greed-driven, and short-sighted as it has become. Bravo.

    Andy Lee Parker
    December 05, 2008
    10:18 AM CST

    Christian, I applaud your position. I used to write ad copy (many years ago) as a free-lancer. The time came to go into it whole-hog or not. I chose not to because of the reasons you have given: your talent (and scruples) go to whoever is paying the bill. A successful art director in the ad industry told me early on, "You're like me--we're mercenaries." Those words haunted me. No, I said to myself, I actually am not a mercenary. And that's why I turned my back on a marketing/advertising profession. Even though it can be a lot of fun and you get to work with very smart people. Not worth the sell-out of your morals and principles, though.

    All the best, and good luck.

    Ann Maureen
    December 05, 2008
    11:29 AM CST