Online publishing can quickly become a ravenous beast requiring constant feeding.  Before you get overwhelmed consider the potential for multiple articles once you've finished your research.

For 8 months I've been contributing articles and short fiction to Associated Content.  As if that wasn't enough writing work, I decided to jump into developing my own website for two wheeled enthusiasts.  The trick to maintaining page views and re-selling the same article over and over again is to write and submit articles regularly.  

Once you build up a following, all kinds of good things happen.  Your articles generate income.  Your writing has the opportunity to reach a mass market thus building a readership.  And you learn more about applying marketing strategies.  For example, shorter articles perform better.  The trick is providing good quality content about topics people are interested in.

If all goes well it's easy to feel overwhelmed.  I recently spent several weeks researching dehydration.  I found plenty of resources both from the Internet and from other athletes and friends.  Consequently, because of one research topic, I am able to generate a couple of articles and feed both clients.  I saved time in the long run, which bought me a little more fun time on my fiction.